“Isn’t This Lovely?” Celebrating the Middlesex Fells Reservation

Sponsor a Downtown Banner Celebrating the Middlesex Fells 

It is time to refresh our downtown streetlights with new banner designs! Sponsor a banner and have your business name prominently featured on a double-sided 24 x 48-inch design located in a high traffic and high visibility Downtown Stoneham location. There are a limited number of locations and sponsorships are available on a first come first served basis.

This Year’s Theme: “Isn’t This Lovely? Celebrating the Middlesex Fells Reservation”

This year’s theme highlights postcards printed between 1900 and 1910 that celebrate the Middlesex Fells Reservation. Shortly after the Fells became public land, a series of postcards were created to celebrate its beauty. One postcard exclaimed, “Isn’t this lovely? We are all lively and happy!” and we wholeheartedly agree; over a century later, the Fells continues to inspire joy.

About the Middlesex Fells Reservation

The Middlesex Fells Reservation spans 2,575 acres and is one of the inaugural reservations established by the Metropolitan Parks Commission. Designed by Olmsted, Olmsted, and Eliot, to preserve an area rich in woods, wetlands, and watersheds for public enjoyment. The idea of a public park surrounding Spot Pond in metropolitan Boston was first proposed by Elizur Wright. While he generated interest within the community, it was Charles Eliot who suggested forming a nonprofit organization to secure land for public enjoyment. Eliot used the example of the Middlesex Fells, which spans five communities, to highlight the necessity for a regional open space plan—no single community could protect all the required land. Under Eliot’s guidance, The Trustees of Reservations was established with the mission “to preserve, for public use and enjoyment, properties of exceptional scenic, historic, and ecological value in Massachusetts.” The first gift to The Trustees was Virginia Woods, donated by the Tudor family in 1894, marking the initial public land within the Fells. Eliot’s advocacy in the State legislature facilitated the creation of the Metropolitan Park Commission, and in 1894, the Middlesex Fells became one of its first acquisitions.

Please use the form below to select your banner. To view the full banner, click on the image and then the magnifying glass icon on the upper right-hand corner. Banners will be displayed just after Town Day (September 20) and remain displayed throughout the year.

The member price for a banner is $200 and the non-member price is $250. Click on the picture and then the magnifying glass in the lower righthand corner to view the full banner. 

If would like more information, please contact Megan Day at megan@stonehamchamber.org or (781) 438-0001.