Last spring, the Stoneham Chamber was awarded funding through the MA Office of Travel & Tourism to create a comprehensive marketing and branding campaign for Stoneham. The More Happens Here campaign was developed by Stirling Brandworks and in partnership with the Town of Stoneham. Below are elements of the campaign for local business owners to incorporate into their own marketing and promotion.
Tagline: More Happens Here
Campaign Concept: Stoneham is a Community of Experiences
Campaign Description: There is an unmatched hometown pride in Stoneham’s history and in its access to prominent offerings typically found in city-living. Let’s celebrate the pride of this tight-knit community by championing all that happens in Stoneham. Whether it’s through visiting the Zoo, enjoying the cultural arts or creating a local family legacy—more happens here, making Stoneham an ideal place for visitors and business owners and a truly special place to live.